What is Micro Roasted?

If you have been following our blog, you would see this term used often, but what does it mean and why does it matter?

Large companies use large roasters to enable them to produce millions of pounds of beans each year. On average, these machines can each roast enough coffee beans to produce over 14,400 cups of coffee an hour. Being produced en-mass allows millions of consumers to drink their daily Java, however it has to sacrifice some on the quality of the product.

Meet the micro roaster.

Micro roasting is the process of small batch roasting.

1) Requires a Master Roaster (Similar to a top chef)

2) Ensures consistency of all beans

3) Brings out the best flavor and aroma of the coffee bean

The Master Roaster only roasts 1-10LB of beans at a time, watching and guiding the beans through the roasting process. This artisan approach ensures the coffee beans all reach a consistent roast level and taste the same.